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BODEGAStore Branding Brand Identity
BODEGA is a comic book store and café that brings stories to life. The name ‘Bo’ comes from the Korean word ‘to see,’ reflecting the brand’s vision of creating a space where people can discover, experience, and immerse themselves in diverse narratives. Inspired by this idea, the logo uses parentheses as a signature design—symbolizing an open frame where anything can be seen and imagined.